See some statistics below: Digital marketing is essential for any business, regardless of type. This is because consumers today are connected 24/7 via mobile devices such as smartphones and tablets. These electronic devices are used by most adults in the morning and the last thing 95% see before going to bed. Take a look at these statistics: Marketing and …
1. To understand your audience, create a persona. You have probably heard it said that marketing messages should appeal to your target audience. One great way to get to understand them is to create a buyer persona. A buyer persona is a fictionalized representation of the ideal customer’s characteristics and values. Personas help you understand your customers’ challenges …
Advertisers pay a small fee to search engines, social media platforms, or any other ad platform, for each click that sends a visitor to an ad’s landing pages. If PPC works correctly, the fee will be negligible because each click is worth more that what you paid for it. If you pay $3 per click and the …
01. Your homepage should be minimalistic and devoid of clutter Your homepage should convey your core message immediately. We rarely read every word on a website. Instead, we scan quickly through the pages, looking for key words, sentences, and images. These behaviors are well-known and it is better to appeal to emotions than to word count. Site visitors will …
5 Advantages of Hiring A Digital Marketing Agency It’s crucial to consider the benefits of hiring a digital marketing agency if you want to know more. Are things such as SEO, pay per Click or conversion rate optimization important to you? You have probably tried to develop a social media marketing plan. Are you confident that your …
1. Experts can save you time Your industry is your expertise and you have the experience and time to prove it. It is the same with professional social media management agencies. Proven strategies to increase brand awareness and engagement take out the guesswork and potential for unanticipated pitfalls. You have valuable time. Are you willing to give up another …
What are the SEO benefits? SEO’s most popular benefit is ranking higher, but search rankings are just one means to an end. SEO has many real benefits that are related to traffic. 1. More traffic can be achieved through SEO Ranking higher will usually drive more traffic to your site since most people click on the first …
