Affordable Explainer Videos
videos that do the selling for you
High Impact Low Cost Explainer Videos
One of the first and most important steps to take when selling a product is to ensure that customers understand what you offer, whether it is a physical product or a service. Often, marketers create explainer videos to achieve this. Evidence suggests that more than 80% of marketers state that explainer videos help with website retention while ensuring that the client is knowledgeable about the product.
What is an Explainer Video?
An explainer video is a short online video, often animated, that helps users to understand the product. These are usually placed on landing pages or the homepage to help capture attention and drive sales volume. For this reason, explainer videos are commonly found on products and services pages across the internet. Combining an explainer video with effective on-page SEO is essential to ensure the video can be found.
What types of Explainer Videos are available?
Each type of explainer video has its associated costs, depending on whether they require actors, voice-over artists, animators, equipment hire, and so on. Here are the most common types of explainer videos:
Live-action is a non-animated video that explains your business or product. This is how most adverts on TV are produced. This style of video is best suited for selling physical products. People are naturally drawn to human faces and trust the people in your explainer video.
If your business is active on social media, live streams are a great, low budget way to engage with your clients and explain your product or service. Of course, being live has the risks of everything going wrong, but this also creates trust, as it shows you have nothing to hide.
Animated videos can be 2D or 3D, using various animation techniques, such as illustration, stop motion, or computer rendering. This video style is ideal for intangible products, such as a piece of software, or for services with no product to send out at all, as with website hosting.
The most popular, low-budget option is the whiteboard explainer. This can be a real person drawing on a whiteboard and wiping elements away as the explanation grows or an animated whiteboard where this is done for you quickly and extremely cheaply. Both options have extremely low overheads and are popular on sites that promote products and services that are liable to be subject to impulse purchases.
Why UKwebsites.uk for explainer videos?
Here at UKwebsites.uk, we produce whiteboard explainer videos ideal for smaller businesses and products that have yet to find their feet. The videos are quick to produce and extremely budget-friendly. For comparison, a typical 2D explainer video that lasts 30-60 seconds can cost in excess of £2500 for a budget offering, and nearer £8000 generally, while our whiteboard explainer videos begin at £50 and take 1-2 days to produce.
If you’re ready to have an explainer video produced for your product or service, get in touch with us here, we’ll be happy to discuss your requirements and provide a full quote.