Ecomerce

Basics of a digital marketing strategy

A digital marketing strategy is a plan for promoting a business or organization online. It involves using a variety of digital channels, such as social media, email marketing, search engines, and websites, to reach and engage with customers. Effective digital marketing requires a well-thought-out strategy that takes into account the business’s goals and target audience. …

Basics of a digital marketing strategy Read More »

5 Ecommerce tips

#1 Make your website easy to navigate When you run an online shop, one of the most important considerations is to make sure your website is easy-to-use and navigate. Potential customers will abandon your site if they can’t find the information they need or it’s too complicated. Make sure your website’s user interface is as easy and seamless …

5 Ecommerce tips Read More »

Google Ads: 5 Benefits

1. Targeting capabilities Quality leads are essential for both salespeople and marketers. Your brand’s objectives should be met by your ad campaign. Google is constantly improving its algorithms so you can ensure that your target audience is reached. You have the option to either bid on specific keywords with a long tail or for shorter terms. The former allows …

Google Ads: 5 Benefits Read More »

Quick tips for improving your website speed on wordpress

Speed up Your Website Google states that mobile browsers will abandon your site if it takes longer than three seconds to load. Similar statistics apply to users browsing from desktops. It is crucial to optimize your WordPress site speed. Here are some ways to increase page speed: Select a light theme Select a responsive theme Optimize images to …

Quick tips for improving your website speed on wordpress Read More »

5 Quick steps to building your brand

1. To understand your audience, create a persona. You have probably heard it said that marketing messages should appeal to your target audience. One great way to get to understand them is to create a buyer persona. A buyer persona is a fictionalized representation of the ideal customer’s characteristics and values. Personas help you understand your customers’ challenges …

5 Quick steps to building your brand Read More »