See some statistics below:
Digital marketing is essential for any business, regardless of type. This is because consumers today are connected 24/7 via mobile devices such as smartphones and tablets. These electronic devices are used by most adults in the morning and the last thing 95% see before going to bed. Take a look at these statistics:
- An average consumer is exposed to 10,000 branding messages per day
- 92% consumers consider a company’s web site when selecting a service provider or product
- At any time, 84% Americans are looking for something.
- 97% people use the internet to search for products and services
- 93% online experiences start with a search engine
- 88% consumers trust online reviews just as much as personal recommendations
- 86% People use Google Maps to find the exact location of a business.
Marketing and advertising are based on the principle of being where your target audience is. Your target audience is online as of right now, and even more so than 20 years ago.