Advertisers pay a small fee to search engines, social media platforms, or any other ad platform, for each click that sends a visitor to an ad’s landing pages. If PPC works correctly, the fee will be negligible because each click is worth more that what you paid for it. If you pay $3 per click and the click leads to a $300 sale then you have made a substantial profit.
Each platform offering PPC advertising wants their users to be satisfied so they reward advertisers who create relevant, intelligently targeting pay per click campaigns with optimal ad positioning, lower costs, and higher profits. It is important that you learn how to use PPC correctly if your goal is to get started with it
You can hire an expert who has the relevant skills to manage this service for you.