Some reasons to consider Facebook Advertising is one of the best tools to grow your business and create loyal customers. It also generates leads and sales. Over 3,000,000 businesses are advertising on Facebook, and it’s never been better to get started than now. These are just a few of the many reasons Facebook Advertising is so exciting for …
Most people have never had to think about typography when browsing the internet. This is because most websites have their typography dialled in. We have 9 best practices that you can use to make sure your site’s typography meets user expectations and keeps them reading (or at the very least, skimming) what you have to say. …
Speed up Your Website Google states that mobile browsers will abandon your site if it takes longer than three seconds to load. Similar statistics apply to users browsing from desktops. It is crucial to optimize your WordPress site speed. Here are some ways to increase page speed: Select a light theme Select a responsive theme Optimize images to …
Quick tips for improving your website speed on wordpress Read More »
1) Create a business plan. Before you start to launch your online business, you need to create a business plan. It is crucial to plan the business properly for its success. Your business plan must include a niche where you will work. It should also provide insight into the likelihood of your success. 2) Pay attention to …
10 Things to consider when starting an online business Read More »
See some statistics below: Digital marketing is essential for any business, regardless of type. This is because consumers today are connected 24/7 via mobile devices such as smartphones and tablets. These electronic devices are used by most adults in the morning and the last thing 95% see before going to bed. Take a look at these statistics: An average …
1. To understand your audience, create a persona. You have probably heard it said that marketing messages should appeal to your target audience. One great way to get to understand them is to create a buyer persona. A buyer persona is a fictionalized representation of the ideal customer’s characteristics and values. Personas help you understand your customers’ challenges …
Advertisers pay a small fee to search engines, social media platforms, or any other ad platform, for each click that sends a visitor to an ad’s landing pages. If PPC works correctly, the fee will be negligible because each click is worth more that what you paid for it. If you pay $3 per click and the …
01. Your homepage should be minimalistic and devoid of clutter Your homepage should convey your core message immediately. We rarely read every word on a website. Instead, we scan quickly through the pages, looking for key words, sentences, and images. These behaviors are well-known and it is better to appeal to emotions than to word count. Site visitors will …
Keep It Simple – When you’re asked about your company and what you do, you likely have a 30-second commercial ready. You don’t need to give every detail of your business plan or the details of your company when you provide a quick summary. Your logo should be simple to read and understand. It should not try to explain everything. Be …
