All of us want to see more organic traffic on our sites. Online stores, service presentation websites, and publishing sites all want more organic traffic. In each case, an increase in relevant traffic results in increased orders, turnover, and revenue from advertising.
- Remember SEO!
SEO has the main advantage of providing permanent results. Instead of spending your time on advertising spread across the internet, set up your website for search engine robots to roam your pages. The selection of keywords and their ranking by keyword volume is an important thing to consider. These keywords can help you organically grow in search engines as long as they are balanced between high-search terms and low-competition ones.
- Create a blog to promote your website or online shop
Create a blog for your online store if it does not already have one. Blogging can be a great way to reach your audience and generate more visitors and sales for your company. Why? It helps SEO.
Google will link your blog to your online store and consider you relevant to your niche, giving you a higher ranking in search results.
Quality blog articles tell stories that are engaging and convert visitors into customers.
- Get active on Social Media!
According to the saying, if you don’t appear on social media, then you don’t exist. Quality content is key to your business. The blog and site are important. However, you will need mentions on other sites (backlinks), and social media. Google social signals can be used to help you rank higher by publishing your blog post via social media.
- Design is important!
Your website’s conversion rate will depend on how it is received by the user from the first impression and the entire experience. A poor web interface is often responsible for high bounce rates. This means that if we arrive at a site and cannot find the navigation menu and are bombarded by pop-ups, it is most likely that we won’t have the patience or the time to search for what we need.
- Headlines and First Paragraph
The headlines and first paragraph are crucial for ranking on-page. The keywords are used to optimize all elements of the page. The main keywords should be included in the first paragraph. This paragraph should also explain the contents of the article. It is equally important to include subtitles on the page. They will allow the user to quickly understand what they will find. It is possible for a user to scan the page in 15-20 seconds and not find what they need. Subtitles are also helpful in structuring the content.
- SEO Optimized Photos
What do you think the importance of e-commerce images is? What would you do if you couldn’t see the product? Most e-commerce websites use the same photos that are supplied by suppliers. Professional product photos are worth the investment if they are important. If you want a website that is optimized, it’s important to add proper ALT text to images with the main keywords.
- Structured Data – Schema.org
What is Schema.org in short? It’s a markup language that is used on the site to “translate” natural language into structured data Google can easily understand.
Google, for example, had problems understanding product pages. Google robots will be able to rank your product pages higher by using structured data, such as products and reviews.
- Titles and Meta Descriptions
Meta description and the title are crucial. This is the way your link appears in search engine result pages. It describes the page that the user will see after clicking.
In title and meta description, you should include the keywords that you wish the page to rank for. Also, it is important to keep a clear and convertible message. This will increase your CTR and bring more people to your site.
- Create content that addresses specific problems specific to your field of activity
To offer the best possible service, you must be familiar with the market in which you are operating. It is important to provide specific and detailed information about the product or service. You can attract quality traffic to your site by creating content that is optimized for organic traffic.