1. Targeting capabilities
Quality leads are essential for both salespeople and marketers. Your brand’s objectives should be met by your ad campaign. Google is constantly improving its algorithms so you can ensure that your target audience is reached.
You have the option to either bid on specific keywords with a long tail or for shorter terms. The former allows you to target customers with high intent but the latter can get you more traction with fewer leads.
2. Capability to capitalize on audience’s intent
Have you ever felt that Google knows more about you than your best friend? Google’s intelligent algorithms detect user intent to serve users exactly what they want on a plate.
Let’s suppose you advertise on social media sites or other websites where the primary purpose of the user’s visit is to browse the internet or engage with social media. Your ad must be compelling and persuasive enough to convince users.
Google Ads allows you to target people who are interested in products similar to yours with targeted ads. This will give you an advantage over other advertising channels, and allow you to generate more leads.
3. Campaign controls
Online ads are extremely popular among large companies because they are easy to implement. Google Ads campaigns are not difficult to run for organizations that don’t have employees with MBAs. They can do the job with very little resources.
Anyone can launch an advertising campaign that produces amazing results with a little bit of training and basic marketing skills.
4. Budget controls
Although it’s difficult to believe, there was a time when advertisers struggled to keep their advertising campaigns within budget. Marketing methods that rely on hoardings and leaflets, radio announcements, and the placement of posters all over town have become inefficient.
Google Ads eliminates wasteful spending by giving you total control over how your money is spent. You can target specific keywords and assign bid limits. You are only charged when an ad clicks.
So your advertising dollars will only go to the activities that are most important to you.
5. Brand awareness
Digital marketing professionals tend to be focused on sales, leads, and Google Ads reach. They overlook its potential for brand building in the midst of all this.
The average American spends more than 3 hours per day online. This means that your advertisement will be seen multiple times by the same people. They get to know your brand and the offerings, regardless of whether or not they click on it.