Month: September 2022

5 Quick steps to building your brand

1. To understand your audience, create a persona. You have probably heard it said that marketing messages should appeal to your target audience. One great way to get to understand them is to create a buyer persona. A buyer persona is a fictionalized representation of the ideal customer’s characteristics and values. Personas help you understand your customers’ challenges …

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5 Web Design Tips for a Brilliant Website

01. Your homepage should be minimalistic and devoid of clutter Your homepage should convey your core message immediately. We rarely read every word on a website. Instead, we scan quickly through the pages, looking for key words, sentences, and images. These behaviors are well-known and it is better to appeal to emotions than to word count. Site visitors will …

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