Ecomerce

1. To understand your audience, create a persona. You have probably heard it said that marketing messages should appeal to your target audience. One great way to get to understand them is to create a buyer persona. A buyer persona is a fictionalized representation of the ideal customer’s characteristics and values. Personas help you understand your customers’ challenges …

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What Consumers Really Want from eCommerce Websites! Customers crave for a better online shopping experience. They want a website that is easy to use and provides them with all the information they need on a product before making a purchase decision. They are the lifeblood of any business. Hence, it is important to know what …

What Consumers Really Want from eCommerce Websites! Read More »