Most people have never had to think about typography when browsing the internet. This is because most websites have their typography dialled in. We have 9 best practices that you can use to make sure your site’s typography meets user expectations and keeps them reading (or at the very least, skimming) what you have to say. …
01. Your homepage should be minimalistic and devoid of clutter Your homepage should convey your core message immediately. We rarely read every word on a website. Instead, we scan quickly through the pages, looking for key words, sentences, and images. These behaviors are well-known and it is better to appeal to emotions than to word count. Site visitors will …
A logo, when designed well, will be the first thing that people identify with your company. It is the symbol that identifies a company or product. It is the signature of an entity. Logos are not created in a vacuum. They are created by designers who have studied the art of logo design. The designer …
