Every estate agent or letting agent has their point of difference. It is what allows a vendor to make a decision about which agent to use when negotiating with local agents. Why would a prospect choose you over your competitor? Your website should not look and sound the same as everyone else’s (which, let’s face it, many templates sites offered by CRM providers do). You will need to rely on your negotiators charm and sales skills.First impressions are important, and not only when you meet someone in person. Your website is the first impression that people have when they visit you “online” and it is what can make or break your business. It takes only seconds to create a website.