1. A website makes you look professional
84% think that a website makes your company more credible than businesses who have only social media profiles. Your website is the ideal place to display any professional certificates or awards that your business holds.
A website allows you to create a custom email address (e.g. Dianna@yoursite.com adds professionalism to your correspondence, especially if it’s been a while since you used an email address for business purposes. Some email marketing tools do not allow users to send emails from their personal addresses. You will need a business account to make the most of email advertising.
2. Google can help you find new customers for your website
While you may be content with your current business size, every company experiences customer turnover. You need to attract new customers to ensure your business continues to thrive. One of the best ways is to make yourself more visible on Google. Google indexes social media networks. These posts can be found using the search engine. However, a website allows you to access many other tools and strategies for Search Engine Optimization. SEO is key to getting your business on Google’s first page.
Although the term “search engine optimization” may seem intimidating, in reality, it is very simple. Enter keywords and phrases that are relevant to your business in a keyword search tool. Then, find the ones that get the most traffic from Google, and then create your content around these phrases. Each piece of content should focus on a different keyword so that your site can rank higher for those keywords. It is easy to use SEO plugins with WordPress.
3. Your products and services can be clearly displayed
High-quality photography can help you show potential clients what you offer.
Your website design can be used together with featured images to show people what it is like to visit your location. This is especially useful if your brand is tied to the “feel” of your location, such as the Canadian restaurant Stormcrow Manor.
You can also publish information about your products or services on your website in order to attract the rightcustomers. might mark gluten-free items on the menu of a restaurant so that people with Celiac disease or other dangerous conditions can eat at your place.
4. Your best testimonials and reviews can be prominently displayed on your website
A great way to demonstrate social proof is to prominently display your testimonials and best reviews on your website. You can also include articles about your business in local newspapers and blogs.
Your website can also be used to publish your best reviews. This serves as a secondary purpose and creates a permanent archive. You’ll still be able to access your top reviews even if third party review sites cease to exist in the future.
5. Your website can be a way to encourage your customers to get in touch with you
Websites are a great way to make your contact information readily available to potential customers. Your contact information can be published in a header and footer to make it appear on every page. Modern website builders make it easy to create contact forms that can help protect your business email address from spam.
6. Google Maps can be integrated with your website so that people can find you easier
Maps can be embedded directly in your website.
A map embedded in the website makes it easy to locate your business even if you don’t live there often. This is especially important if your events attract people who might not otherwise be interested in the area you are in.
7. Your website establishes your place in your industry
71% small business owners have websites, and 81% customers search online before buying products. This means that if you aren’t online, your competitors will have the first interaction with customers.
A website allows you to communicate the essence of your business, your industry role, and connect with customers.
8. It is easy to build and maintain a website.
Modern website builders such as Squarespace or Wix allow you to create a mobile-friendly, attractive site with no programming knowledge. It’s now easier than ever to build a functional and attractive website. Website builders can sometimes be restrictive and not able to meet your needs.
9. Your success is assured over the long-term with a website
nearly 4.66 billion people (59.5%) used the Internet as of January 2021. This number is higher in many countries. in the US is an example. more than 90% of Americans are online .
Your business will be invisible to the world without a website. Without a website, your business will be invisible as we move further into the digital age.
Your business must be online if you want to remain competitive in an increasingly digital world.
10. All of these benefits can be had without spending a lot.
It’s easier to build a website than ever before. A simple and non-technical DIY approach can help you build a website that costs less than $100 per year.
WordPress is the most used way to create a website. It is also 100% free. You can get up and running in no time if you add a WordPress theme such as Neve, Hestia, and affordable website hosting. You can also consider using a web design expert to get you up and running, these days it can be more than affordable to do so.